Privacy Policy

Effective Date: June 20, 2025

Last Updated: June 20, 2025

Roots Cultural Art LLC (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from our website, https://roots.art (“Website”).

1.  Information We Collect

a.  Account Registration

When you register for an account, we collect:

  • First Name and Last Name
  • Email Address
  • Password (encrypted)

b.  Newsletter Subscription (Optional)

If you opt-in to receive our newsletter, we collect:

  • Email Address

c.  Order Information

When you place an order, we collect:

  • Phone Number
  • Billing and Shipping Address
  • Payment details (securely processed by Stripe; we do not store your full card information)

d.  Automatically Collected Data

We use cookies and similar technologies to collect:

  • IP Address
  • Browser and Device Information
  • On-site behavior (pages viewed, time on site, etc.)

This data is shared only with trusted third-party services for analytics and marketing:

  • Google Analytics
  • Google Ads
  • Google Search Console

2.  How We Use Your Data

We use your personal information to:

  • Fulfill orders and process payments
  • Manage your account and provide customer support
  • Send optional newsletters (if subscribed)
  • Improve our services and website through analytics
  • Show you relevant advertising via Google platforms

3.  Data Sharing

We do not sell, rent, or trade your data. Your data is shared only with:

  • Google services (Analytics, Ads, Search Console) for performance and marketing
  • Stripe, for secure payment processing

All other data remains stored securely on Roots Cultural Art LLC’s private servers.

4.  Cookies

We use cookies to:

  • Manage user sessions and authentication
  • Enable account functionality
  • Analyze traffic and behavior
  • Deliver personalized ads via Google platforms

You can manage your cookie settings through your browser or via third-party tools. Learn more about Google’s data use here: https://policies.google.com/technologies/partner-sites

5.  Data Retention

We retain your data indefinitely to support account continuity, order history, and customer support.

However, you retain full ownership of your data, and you may at any time:

  • Request an export of your data
  • Request deletion of your data and/or account

Send requests to help@roots.art

6.  Your Rights

Depending on your location, you may have the right to:

  • Access the data we hold about you
  • Correct inaccurate data
  • Delete your data
  • Restrict or object to certain uses of your data
  • Receive a copy of your data in a portable format

We honor all applicable privacy rights under laws such as GDPR (EU) and CCPA (California). Contact us to exercise your rights.

7.  Security Measures

We apply appropriate security protocols including:

  • Data encryption in transit and at rest
  • Access control to our systems
  • Use of secure third-party processors (e.g., Stripe)

Despite these efforts, no method of data transmission is 100% secure, and we cannot guarantee absolute security.

8.  Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal data from minors. If you believe a child has provided us with data, contact us immediately at help@roots.art.

9.  International Users

If you are accessing our site from outside the United States, be aware that your data will be transferred to and stored in the U.S. By using our services, you consent to this transfer.

10.  Changes to This Policy

We may revise this policy from time to time. All updates will be posted on this page with the “Last Updated” date modified accordingly.

11.  Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact:

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